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Where to Shop for Streetwear in Milan

I visited Milan in October 2023 and spent several days exploring different neighborhoods to find the best streetwear shops.

I’ve never been to Milan before, but tried to prepare the best I could. I saved some sneaker stores to Google Maps. Milan is obviously a fashion powerhouse, and many people travel to the iconic Galleria Vittorio Emanuele II next to the Duomo (Cathedral) in the center of the city.

When I got to Milan, it became clear that I wasn’t prepared. I quickly learned that the Duomo is not the best place to shop for streetwear. 

I was walking to a sneaker store called Par 5, and walked by a massive store with some recognizable brands. The store is named Atipici. I walked in and chatted with a guy who worked there. He pointed out the selection of Italian streetwear brands and also showed me some of the Atipici merch. He mentioned that a lot of the brands they carry have stores further down the street called Ticinese that Atipici is located on. I bought a purple Atipici t-shirt and went on my way down Corso di Porta Ticinese.

There are 3 main areas of Milan with high concentrations of streetwear shops. Ticinese has the greatest selection, with Duomo and Via Broletto having a few options as well.

Map showing the top 3 neighborhoods where to shop for streetwear in Milan Italy.

Corso di Porta Ticinese

Location: 15 Minute Walk Southwest from the Duomo (The Center of Milan). Adjacent to the Navigli district.

Corso di Porta Ticinese isn’t just a street; it’s the pulsating heart of streetwear culture in Milan. With its eclectic mix of cutting-edge boutiques and iconic fashion hubs, it’s where trends are born and style revolutions ignite. If you’re looking to experience the future of fashion today, make your pilgrimage to this streetwear mecca!

I’d recommend starting at the Arco (which is closest to the Navigli district) and walking up towards the Duomo, since the concentration of streetwear stores is highest near the Arco. So here are the stores in order of location starting at the Arco:

Carhartt WIP

​​Corso di Porta Ticinese, 105

Milan got a dose of street cred in September 2011 with Carhartt WIP’s slick flagship store, blending Carhartt’s OG workwear vibes from 1889 Dearborn with its ’94 European game-changer moves. It’s more than threads — it’s a journey from Americana roots to shaping Euro street style.

Comme Des Fuckdown

​​Corso di Porta Ticinese, 103

Beanies on a display shelve in the Comme Des Fuckdown flagship store in Milan

Originally Brooklyn-born in the early 2000s, Comme des Fuckdown is an Italian owned brand, purchased by the Dream Project in 2017. This audacious streetwear label that celebrities like Madonna, ASAP Rocky, and Jay-Z couldn’t resist. Known for its tongue-in-cheek parody tees riffing on iconic brands like Palace, Supreme, and Comme des Garçons.

Stüssy

​​Corso di Porta Ticinese, 103

Stussy Store in Milan.

Stüssy stamped its mark on Milan in 2019 with its Chapter Store. Fast forward to 2023, and it’s the spot with the longest lines, proving once again that Stüssy is global streetwear royalty

Funky

​​Corso di Porta Ticinese, 70

Born in ’80s Como, Funky, led by Lucio Longoni, revolutionized European snowboarding. After a hiatus, the brand was reborn in Milan, now offering a clothing collection inspired by its history. Today, Funky stands as both a pioneering sports brand and a testament to timeless streetwear.

Nude Project

​​Corso di Porta Ticinese, 64

Nude Project, founded in 2018 by Bruno from Bali and Alex from Burgos, fuses hip-hop, skate, and art influences. Leveraging Instagram and TikTok, they transformed from designing tees for friends to being Spain’s top streetwear brand. Their line ranges from graphic t-shirts to unique collabs like their nostalgic Playboy track jacket.

Frisco

​​Corso di Porta Ticinese, 87

Frisco brought the skate and street culture vibe to Brescia, Italy, with brothers Federico and Gianluca at the helm. By 2021, as it celebrated its 20th anniversary, the family vibe grew stronger with the addition of two new stores in Torino and Milan. Throughout its journey, Frisco has remained a staple in the European skateboard and streetwear scenes.

Dolly Noire 

​​Corso di Porta Ticinese, 83

Dolly Noire (DLYNR) isn’t just a brand; it’s a rebellion against conformity. Born out of a drive to convey individual identity through clothing. The brand’s essence, inspired by the cloned sheep Dolly from 1996, is a call to be the black sheep in a homogenous world: to celebrate diversity, foster creativity, and boldly make one’s own mark. 

London Outlet Ticinese

Via Vetere, 7

The Ticinese location of a chain of skate/streetwear stores that has great deals on well-known brands. When I was there I bought a Rains puffer jacket sample piece for $110 which had a retail price of $300. London started in Naples but has since expanded to other locations throughout Italy. The inventory is always changing, but it’s worth popping in to see if you can find a gem.

Propaganda

​​Corso di Porta Ticinese, 50

Born in Rome in 2006 with rapper Noyz Narcos leading, Propaganda evolved from underground music roots to a top Italian streetwear brand. Their iconic Snake logo, flagship stores in Milan, Rome, and Bari, and widespread distribution mark their dominance.

Iuter

​​Corso di Porta Ticinese, 48

Founded in Milan in 2002, IUTER merges the essence of street culture with Italian tailoring precision. Known for its bold designs and premium craftsmanship, the brand crafts its garments in its Milan-based factory.

Waxman Brothers

​​Corso di Porta Ticinese, 16

Waxman Brothers, rooted in a rich tapestry of colors, music, art, and multicultural influences, seeks to redefine urban lifestyle by celebrating diverse cultures and identities. Every creation, meticulously crafted in Italy with an emphasis on quality and ethics, embodies this vision.

Atipici

​​Corso di Porta Ticinese, 3

Best described as a skate and streetwear department store. The shop in Milan is multilevel with a top floor dedicated to American brands and the ground floor carrying a variety of Italian streetwear brands like Propaganda, Octopus, and Usual. The middle floor has an extensive sneaker/shoe selection with brands like Nike, Jordan, New Balance, Clarks, and Timberland. 

Around The Duomo

Location: Near the iconic cathedral you can find a few places to shop for streetwear, however these will be quite pricey.

  • End., Via dei Mercanti, 21
  • Stream, Via Cappellari, 3
  • One Block Down, Piazza Armando Diaz, 2
  • Dropout, Corso Venezia, 8
  • Patta, Via degli Arcimboldi, 2

Via Broletto

Location: Starting from the Duomo walking North.

  • MSGM, Via Broletto &, Via del Lauro
  • Acne Studios, Piazza del Carmine, 6
  • Supreme, Corso Garibaldi, 20
  • Slam Jam is just a short detour off Via Broletto located at Via Giovanni Lanza, 1

Want to learn more about Italian Fashion? Check out our post on the top Italian Sneaker Brands under $500.

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