Transparent Image

Where to go streetwear shopping in NYC

We break down where to go shopping for streetwear in New York City. If you don’t know where to start, try checking out SOHO, an area of lower Manhattan that is world-renowned for its shopping selection. In SOHO you’ll find everything from luxury brands, cosmetics, and home goods, to up-and-coming streetwear brands. Given that the commercial space is so expensive to rent in SOHO, many brands opt for areas just outside of SOHO in areas like NOHO, Nolita, The Bowery, and Lower East Side.

However, you will find streetwear options outside of lower Manhattan. Most notably, Dover Street Market, is situated randomly in Kips Bay at 31st and Lexington, approximately 2 miles from SOHO.

Our guide focuses on the highly concentrated area in lower Manhattan, but we’ll give you our best picks for some other neighborhoods.

Streetwear Stores in Soho

Mix of brand’s own stores, stores that sell multiple brands, athleisure clothing, and elevated basics. This list is stores in lower manhattan specifically, SOHO, NOHO, and Lower east side.

Le Pere NYC Outdoor Signage with a bike in the image too
A very European-inspired billboard style advertisement by le PÈRE outside their flagship location.
Crowd Outside Supreme NYC Bowery
Crowd lined up outside Supreme on the day of the Tyler the Creator box logo drop.
People shopping in Golf NYC store during fall of 2024. Tyler the creators flagship store in New York City
Men and women shopping in the high ceiling open space at the Golf NYC location.

Streetwear Stores in Midtown Manhattan

We’ll refer to midtown as the area south of 53rd St and north of 40th St. In terms of east to west, we’ll focus on 7th Avenue to Park Avenue. If you’re sightseeing in Time Square, you’ll be able to quickly hit up any of these stores.

The most touristy area of New York is Time Square, but you’ll find many large brands with flagship stores in the Midtown area. This area is best for sneaker shopping. If you’re looking for some of the more main stream brands, like Nike and Adidas, you’ll be able to find clothing options as well.

  • Nike House of Innovation: 650 5th Ave, New York, NY 10019
  • Foot Locker: 1460 Broadway, New York, NY 10036
  • adidas Flagship Store: 565 5th Ave, New York, NY 10017
  • Todd Snyder: 620 5th Ave, New York, NY 10020
  • P448: 663 5th Ave, New York, NY 10017
  • HOKA Flagship Store: 579 5th Ave, New York, NY 10017
  • JD Sports: 1466 Broadway, New York, NY 10036
  • Champs Sports: 10 Times Sq, New York, NY 10036
  • Vans: 530 5th Ave, New York, NY 10036
  • Zumiez: 15 W 34th St., New York, NY 10001

Upper East Side Streetwear Stores

The Upper East Side doesn’t have a ton of options for streetwear, but there are a few good spots. There’s enough variety that you’ll be able to put together a pretty solid option.

For hype beasts and luxury seekers, we recommend checking out Bergdorf Goodman where you can shop a variety of brands including Rhude, Amiri, Comme des Garcons, Rick Ownes, and more. There is also a Balenciaga store very close by.

For those of you like myself, who can’t afford the super high-end, there is a Bape Store, and then further uptown you’ll see stores like New Balance and Nike. While this guide isn’t focused on secondhand, we do have to recommend 2nd Street Upper East Side, since there are so few options for streetwear here.

UES Streetwear Stores:

  • Bergdorf Goodman: 745 5th Ave, New York, NY 10022
  • BALENCIAGA: 620 Madison Ave, New York, NY 10022
  • Bape: 650 Madison Ave, New York, NY 10022
  • Nike: 1131 3rd Ave, New York, NY 10065
  • New Balance: 1172 3rd Ave, New York, NY 10065
  • 2nd Street: 1282 3rd Ave, New York, NY 10021
  • Barbour: 1047 Madison Ave, New York, NY 10075

Upper West Side Streetwear Stores

The Upper West Side is very limited in terms of stores selling streetwear. The only notable option is West NYC, a boutique that sells brands like Pleasures and Only NY. For true streetwear, that’s your best and only options. However, If you’re looking for Gorpcore or general athleisure-wear, there are a few options like Arc’teryx and New Balance.

UWS Streetwear Stores:

  • West NYC: 147 W 72nd St, New York, NY 10023
  • New Balance: 210 Columbus Ave, New York, NY 10023
  • Arc’teryx: 158 Columbus Ave, New York, NY 10023
  • Soccer Post: 250 W 86th St, New York, NY 10024 (Not streetwear exactly, but good for the blokecore / soccer jersey aesthetic.)

Stores in Other Manhattan Neighborhoods

This wouldn’t be a complete list, without mentioning notable stores outside of these neighborhoods.

Dover Street Market

Neighborhood: Murray Hill

Address: 160 Lexington Ave, New York, NY 10016

DSM is a must-visit for streetwear enthusiasts. The store spans 8 floors; each floor has its own aesthetic and selection of brands. It’s a mix of super high-end luxury and attainable streetwear. The clothing is a mix of men’s, women’s, and gender-neutral options. Here are some of the highlights of the store.

  • Basement: Sneakers and t-shirt space.
  • 2nd Floor: Brain Dead, Denim Tears, and Stüssy
  • 7th Floor: Supreme and Wales Bonner

Full Dover Street Market Floor Guide

UP NYC

Neighborhood: Washington Heights

Address: 3806 Broadway, New York, NY 10032

They have 2 locations in Manhattan and 1 in the Bronx. The main Manhattan location is on the border of Washington Heights and Hamilton Heights, close to Sugar Hill. While not an easily accessible area for tourists, Up NYC is a long-standing hotspot in the neighborhood.

Notable brands include: Nike + Air Jordan, Eastside Golf, Represent, Sinclair, and underground brand Yesterday is Dead.

Related Posts

Who’s #1 in Streetwear Right Now?

Find Out