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The Top UK Streetwear Brands of 2024

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Reflecting on last year’s list, we realized that some standout brands had been unintentionally overlooked. This year, after immersing ourselves in the streets of London and Manchester, we’re excited to shine a light on these previously missed labels. The fashion scene is a vibrant mix, with the lines between streetwear, elevated basics, and technical wear becoming more fluid. These brands are pioneering this blend, offering unique styles that are shaping the UK’s streetwear landscape in 2024

Corteiz RTW

Corteiz Alcatraz Island Signature Hoodie in Black

Corteiz, founded in 2017 by British-Nigerian entrepreneur Clint 419, is making waves with its unique approach to the fashion world. Born from the remnants of the previous streetwear label Cade, Corteiz has carved a unique identity with a logo of Alcatraz Island, underlining a philosophy of escaping societal constraints. The brand’s organic growth was largely propelled by guerrilla marketing tactics, with early marketing confined to private social media pages and unpredictable, exclusive product releases. Corteiz has cultivated a dedicated fanbase who participate in real-life ‘hypebeast scavenger hunts’ and flash mobs for limited release items, with their collections frequently seen on UK rap stars such as Central Cee, slowthai, Stormzy, Dave, and internationally recognised celebrities like Drake and Pharrell.

Clints

New Addition for 2024

2 models wearing Clints clothing including baggy jeans and statement outerwear.

Since its debut in May 2020 with the ‘TRL Footprints’ silhouette, Clints has swiftly left a distinct mark on the UK streetwear scene, especially with its unique ‘CLINTS’ pattern outsole. Following the success of its footwear, including the acclaimed 2.0 version of its original model, Clints has expanded its range, embracing influences from hiking to hip-hop. Today, Clints offers a robust selection of apparel, including embossed t-shirts featuring their iconic ‘step correct’ logo, puffer jackets, denim jackets, hoodies, beanies, and more.

Unknown London

UnKnown London Product Grid featuring Iconic dagger logo on zip up hoodie, shorts, and rhinestone studded backpack.

Unknown London, established in 2017, has etched its place in the fashion world with its audacious and experimental approach. Symbolized by the iconic logo of three crossed daggers, the brand is celebrated for its innovative use of rhinestones and its distinct silhouettes, particularly the boxy fit t-shirts. Their designs amalgamate rebellious punk culture with contemporary elegance, marked by remarkable ventures like the creation of luxurious tracksuits in diverse materials, including velour.

The brand’s international presence is underlined by successful pop-up shops in global hubs like Paris, Berlin, and New York. A significant highlight in their journey has been their collaboration with NLE Choppa, where they uniquely blended music and fashion by incorporating graphics of a character and the tracklist from his album, Cottonwood 2, into their designs. Unknown London, thus, continues to challenge norms, inspire creativity, and foster a compelling fashion narrative for those who dare to be different.

Represent

2 gray Represent crewneck sweatshirts folded next to a pair of white and black sneakers in a shop in London UK

Founded in 2011 by brothers George and Mike Heaton, Represent is a game-changer in British streetwear. It all started with George selling his own art on T-shirts, and the brand has only gone up from there. Known for their killer attention to detail, these blokes have been creating top-notch clothing from scratch, pushing their designs and methods to the next level.

Represent London Neutral Colored Streetwear Hoodie

From their first box logo T-shirts getting some major love from the band Rizzle Kicks, to rocking New York Fashion Week, Represent has been all about breaking boundaries and stepping up their game. They’ve had to switch things up along the way, like moving their production to better factories in 2018, and focusing on online sales in 2019. Even when 2020 threw a curveball, Represent was ready, putting out fresh drops every week and perfecting their jersey tees and hoodies. Their dedication shows in every piece they create, whether it’s the versatile 247 pants, their rock band collabs, or their sleek Blank collection. No matter what, Represent is always about bringing the best streetwear to the fans.

Maharishi

New Addition for 2024

8 items of Maharishi clothing including a camo hoodie, magenta beanie, classic camping hat, cargo pants, and stick pack.

Founded in 1994 by Hardy Blechman in London, Maharishi has carved a unique niche in streetwear with its ‘pacifist military design’ aesthetic, heavily featuring camouflage in its military-themed designs. The brand, whose name translates from Sanskrit to “guru” or “great seer,” reflects a vision of everyday uniforms infused with Far Eastern influences and global camouflage patterns.

Percival

New Addition for 2024

2 Models. 1  wearing the Percival Anderson Raglan Check Jacket with a pair of slacks. The other sports a beanie, forrest green hoodie, and slacks.

Based in Hackney, East London, Percival menswear offers an elevated take on streetwear, akin to US-based contemporaries like Kith and Aime Leon Dore. Their collections, featuring unique pieces like the Anderson Raglan Check Jacket, Sherpa overshirts, linen blazers, and creatively designed mohair sweaters, aim to bring a distinctive, sophisticated edge to your wardrobe. Committed to ethical and environmental responsibility, Percival uses organic cotton and recycled materials, paralleling their global approach to craftsmanship with a focus on sustainability.

Cole Buxton

A look inside the Cole Buxton flagship store in London various garments spread out on racks.

Cole Buxton is challenging conventional rules and norms in the fashion industry. Fueled by a commitment to quality, authenticity, and a minimalist design philosophy, the brand has become known for its unique reinterpretation of retrofuturist sportswear as an enduring expression of everyday style. Straying from the stereotype of an ‘Instagram brand’, Cole Buxton has successfully transcended the usual glass ceiling that isolates direct-to-consumer brands, positioning itself as a mainstream player in the fashion world. The brand’s distinctive aesthetic and ethos, often likened to the likes of John Elliott, have allowed it to transition from a fledgling start-up to a cult-favorite.

4 Models wearing Cole Buxton Outfits from head to toe.

Founded by Cole Buxton and Jonny Wilson, the brand is grounded in essentialism and a spirit of ‘doing things properly.’ Their design approach is reminiscent of engineering, focusing solely on the product, thereby circumventing the traditional emphasis on branding and marketing. They are dedicated to creating timeless garments that combine old school athletics with streetwear in a seamless fusion, reflecting their values and lifestyle. A primary characteristic of the brand is their rigorous focus on quality, a feature they believe should be fundamental to any fashion brand.

Palace

Rack of Palace Skateboards clothing including a green rugby style fleece. Photo taken inside the Dover Street Market store in London, England.

 Launched from humble beginnings, selling t-shirts in a few London stores, Palace has since evolved into one of the largest streetwear brands on the planet. Known for their audacious approach, the brand celebrates their success by doubling down on their unorthodox methods, using their digital platforms to jest and provoke their customers, giving them a uniquely abrasive appeal. The company’s unconventional philosophy, however, belies the rich history and thoughtfulness that has shaped the brand into the influential entity it is today.

Palace Skateboard UK based streetwear brand jacket from spring 2022 collection

Palace Skateboards’ unique identity began with its birthplace—a squat flat near London’s Southbank skate park, affectionately known as ‘The Palace.’ From this origin, the brand was christened. Palace’s instantly recognizable logo—a Penrose Triangle designed by renowned London illustrator Fergus Purcell, also known as ‘Fergadelic’—further establishes the brand’s distinctiveness. The brand’s authentic identity is also reflected in its celebrated lo-fi aesthetic, seen in their video productions that echo the raw, grainy quality of 90s skate videos. Palace’s deep roots in the London skate scene, primarily through its connection with the iconic Slam City Skates, have solidified its authenticity and influence. The brand draws from a wealth of references in its designs, often paying tribute to elements of British culture, from the sportswear silhouettes of working-class Britain to the laid-back, rebellious spirit of street skating.

Seventh

Seventh Store Premium Hoodie, Highest Quality Streetwear Essentials

London-based brand Seventh, founded by Bukki Ojo and creatively directed by Emmanuel Duru, has carved a niche for itself in the crowded fashion scene with its minimalistic and quality-driven approach to design. Born out of Bukki’s background in vintage fashion and her passion for classic sportswear, Seventh embodies a careful amalgamation of various silhouettes, materials, and structures. Launched at the end of 2019, the brand prides itself on the simplicity and form of its pieces, from its original V1 hoodie to its contemporary collection, with each garment reflecting the brand’s commitment to innovation, quality, and a refreshing simplicity that resonates with its creative clientele.

Seventh is anchored in a core ethos: comfort and aesthetics must go hand in hand. Both Bukki and Emmanuel strive to achieve this balance, constructing pieces that offer ease without sacrificing style. This philosophy extends to their choice of colors as well. The brand places heavy emphasis on color coherence and symbiosis, ensuring that every piece effortlessly complements others in the collection. This meticulous attention to detail and the simplification of the dressing process reflects in the brand’s name, ‘Seventh,’ a nod to the biblical day of rest. Their design pillars—color, silhouette, and quality—are evident in their unique, unbranded products, where recognition comes from the distinctive structure and feel of the garments. As Seventh evolves, it promises to stay true to its roots while embracing challenges, like incorporating vibrant colors into their typically muted palette, and expanding their product line.

Wax London

whiting overshirt wax london

Founded by three friends, Rich, Tom, and Steffy, in 2015, Wax London represents a commitment to quality, affordable fashion. Born out of an uncompromising desire to dress well without overspending, Wax London embodies British heritage, Mediterranean sensibility, and Indian craftsmanship, all presented through a London-centric perspective. The brand emphasizes slow fashion, partnering with global sustainable mills and suppliers that adhere to the highest production standards, minimizing the environmental footprint.

The most celebrated of Wax London’s offerings is the Whiting Overshirt, a staple piece named in honor of founder Tom’s grandfather. This all-year-round garment is noted for its versatility, designed to serve as a shirt, a mid-layer, or a jacket, adapting seamlessly to any style need. Each Whiting Overshirt is made in limited runs with new patterns, fabrics, and colourways for each release. Wax London’s collection can be explored at their store nestled in the heart of Soho, London.

Trapstar

Trapstar Football Jersey Bloke Core Inspired

Trapstar, co-founded by Mikey Trapstar, owes its success to organic relationships with artists and an underground cultural movement that goes beyond fashion. Established in 2006, the brand quickly gained recognition and popularity, not only from its signature gothic font and barcode but also from the endorsements of well-known celebrities such as Stormzy, Rihanna, and A$AP Rocky. Trapstar’s ethos is deeply rooted in the streets, acting as a bridge between underground music and fashion. The brand’s inception involved an innovative blend of creativity and guerrilla marketing, with their first piece, a bright pink T-shirt with the Scarface poster, being advertised on Myspace. Trapstar maintained its distinct ethos with initiatives like impromptu pop-up “invasions” and secretive product launches, making it one of the most recognizable brands in the UK’s streetwear scene.

Founded by Mikey, Lee, and Will, Trapstar grew from making t-shirts for friends to becoming one of the first major players in the streetwear industry, even signing with Jay-Z’s Roc Nation. The brand started selling through pop-up stores, with items packaged and delivered in pizza boxes, an unconventional approach that made Trapstar unique. Today, Trapstar’s range extends to bold graphic t-shirts, hoodies, bloke core inspired football jerseys, and matching tracksuits that have been sported by celebrities like Rihanna and The Weeknd. Over the years, Trapstar has collaborated with various artists and brands, designing tour merchandise for Rihanna and Eminem, creating an exclusive collection for Selfridges, and partnering with the Hitman video game series. As it continues to champion the culture of the streets and underground music, Trapstar remains a prominent force in the global fashion landscape.

Honorable Mentions

Manière De Voir

Maniere De Voir Elegant Short Sleeve Summer Track Suit

Manière De Voir, often abbreviated as MDV was started by Reece Wabara, a former England U20 and Manchester City footballer. The brand was born out of Wabara’s sporting connections and his vision for a smart, comfortable, and high-quality tracksuits.

The name Manière De Voir, French for “way of seeing,” hints at the brand’s design philosophy and their commitment to innovation and affordability. Their standout aesthetic, marked by bold styles and high-quality materials, is part of their distinctive appeal.

Vendetta Archive

Vendetta Archive Tapestry Scream Hoodie

This brand exists at the intersection of street culture and sustainability, provocatively flirting with the concept of upcycling but taking a detour with their unique approach to design. Leaning into the comfort and style of streetwear, they craft woven tapestry-inspired garments – from sweatshirts emblazoned with blanket-style logos to pieces completely enveloped in the intricate patterns of tapestry prints, adding an unconventional twist to the contemporary streetwear scene.

FAQs About UK Streetwear

UK streetwear is a style of casual clothing that originated from the British street culture, influenced by elements of music genres like grime and punk, urban sports, and local youth subcultures. Rooted in the gritty, fashion-forward backstreets and boroughs across the United Kingdom, it blends edgy designs, oversized silhouettes, and local flavor to create a distinctive and impactful fashion movement. UK streetwear includes a variety of clothing items such as graphic tees, hoodies, sneakers, and accessories, often featuring bold colors, unique logos, and avant-garde designs. Brands like Palace, Trapstar, and Represent are some of the notable contributors to the UK streetwear scene.
Shopping for UK streetwear in the UK can be accomplished both online and in physical stores. London, particularly areas like Shoreditch, Soho, and Covent Garden, hosts a variety of boutiques and brand-specific stores like Palace, Trapstar, and Goodhood. Beyond the capital, Manchester’s Northern Quarter and Birmingham’s Bullring also offer local streetwear stores. Online, many brands have their own e-commerce platforms, including Represent, Manière De Voir, and Corteiz. Additionally, multi-brand retailers such as ASOS, END., and Selfridges offer an array of UK streetwear labels. For vintage and resale shopping, online platforms like Depop, Grailed, and eBay UK are popular.
If you are based in the US shopping for UK streetwear can be a challenge. Checking out online platforms like End and Farfetch is a good place to start. There are also boutiques in New York and Los Angeles that may carry London streetwear. Some shops include 430 Fairfax in LA, HBX New York, and LMNTS in Minnesota. You can also check out your local sneaker or vintage resale store to see if they may carry some of the top UK streetwear brands.

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