Australian streetwear pulls from an eclectic mix of influences: sun-scorched coastlines, gritty urban laneways, a thriving skate scene, and the cultural crosscurrents of one of the world’s most multicultural nations. The result is a distinctive aesthetic that balances casual comfort with innovative cuts, blending skate culture grit with high fashion ambition. These 10 brands are rewriting the playbook with sold-out drops, international collabs, and designs that have everyone paying attention.
#10 South St
Melbourne-based streetwear label South St., founded by Harley Booth in 2018, redefines the intersection of comfort and style, offering effortlessly chic pieces that echo the hustle of contemporary life. The brand’s signature line, Gentlewoman Club, skillfully bridges casual and formal attire, seamlessly merging oversized streetwear elements with tailored precision, making South St. an influential force in the global streetwear market.
#9 Pass~Port
Sydney-based PassPort has left an indelible mark on the skateboarding and streetwear landscape since its launch in 2009. Capturing the essence of Australia’s vibrant skate culture while being influenced by globally renowned brands like Supreme and Stussy, PassPort stands as a testament to founder Trent Evans’ vision of blending the homegrown flavor with international appeal. Showcasing artwork from luminary creatives like Funeral French and Paul Kelly and collaborations with brands like Lo-Fi and Camp Cove, PassPort has grown to become a cult favorite among the discerning. The brand’s clothing line, reminiscent in aesthetic to Canadian streetwear brand Dime MTL, exudes a laid-back style that is distinctively Australian, yet globally appealing. When you don a piece of PassPort clothing, you’re not just sporting a unique look, but also supporting and preserving the future of the Australian skateboarding scene.
#8 Sweats Collective
Sweats Collective, founded in London in 2020 by Jake Wilson, has gained popularity for its pursuit of the perfect blank. Focused on high-quality materials and elevated basics, the brand delivers heavyweight hoodies, sweats, and outerwear in subdued tones and tailored cuts. The design is intentionally minimal, allowing fabric, fit, and finish to take center stage.
Built around the idea of supporting statement pieces rather than competing with them, Sweats Collective offers garments that quietly elevate the everyday. The brand emphasizes transparency, craftsmanship, and storytelling through behind-the-scenes content, campaign films, and community-building efforts like limited Discord access. Recognized by fashion media for its quality and consistency, Sweats has become a go-to for modern wardrobe staples.
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#7 Afends
Afends, a trailblazing streetwear brand founded by Declan Wise and Jonathan Salfield in Byron Bay, Australia in 2006, merges punk and hardcore roots with surf and skate culture to deliver eco-friendly, durable apparel embodying a rebellious ethos. Guided by a profound commitment to sustainability, Afends has revolutionized the fashion industry by implementing solar power in its headquarters, eliminating single-use plastic in its stores, and initiating a groundbreaking shift to 100% sustainable fibers in all collections since 2021. Beyond clothing, Afends instills a ‘Question Everything’ philosophy, encouraging its global family of like-minded creatives to challenge norms, advocate positive change, and be stewards of a sustainable future.
#6 Butter Goods
Born from the heart of Perth’s skateboard scene, Butter Goods has cemented its status as an emblem of urban culture in the span of fifteen years. Since its inception in 2008, founders Garth Mariano and Matt Evans have successfully combined their passions for skateboarding and music to shape a distinctive brand identity, one that is uniquely Butter. The streetwear label, deeply rooted in 1990s culture, skateboarding ethos and urban lifestyle, embraces a creative aesthetic inspired by these intersecting cultures. Mariano’s intimate knowledge of skateboarding culture and Evans’ design prowess coalesce to produce collections that resonate with both the skate community and streetwear aficionados.
Butter Goods has gained international acclaim through its high-quality garments, innovative collaborations, and an impressive skateboarding team that touts talents from across the globe. With its distinct street-inspired designs, Butter Goods commands the respect of fashion-forward individuals and skaters alike, further reinforcing its standing as a key player in the world of skateboarding and streetwear.
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#5 JudahTribe
Launched in 2016 by Melbourne creative Raffael, JudahTribe began with hand-drawn stickers sold at a school canteen. A trip to the Philippines sparked the transition to apparel, starting with basic iron-on tees and growing through years of work across retail and labor jobs. Now operating out of a Melbourne warehouse, the brand channels its DIY origins into bold, graffiti-influenced streetwear. Tracksuits, puffers, and bright color palettes reflect its roots in skate, hip-hop, and underground youth culture.
Raffael’s decision to mask his identity adds a layer of mystique, keeping focus on the brand rather than the founder. JudahTribe has built credibility through high-profile collaborations with names like Corteiz, Nike, and Central Cee’s Synaworld, and has received support from major artists and fashion media alike. With its raw energy and grounded authenticity, the brand stands as a symbol of Australia’s underground streetwear movement.
#4 Angel Boy
Founded in 2024 by Sydney photographer Will Stokoe, Angel Boy is more than a fashion label. Two weeks before her passing, Stokoe’s mother registered the business and gave it its name, making the brand a personal tribute. Built on the tagline “formal streetwear since ’24,” Angel Boy combines oversized silhouettes with sharp tailoring, blending relaxed streetwear energy with refined construction. Pinstripes, pleats, and draped shapes define the brand’s elevated yet approachable look.
Stokoe draws from his fashion photography background to shape the label’s clean, expressive visual language. Angel Boy has quickly found a following for its strong emphasis on fit, fabric, and thoughtful design. Its positioning within the relatively untapped space of formal streetwear, along with its emotionally resonant story, gives the brand a unique edge in Australia’s evolving fashion scene.
#3 Shinzo
Founded during Melbourne’s COVID lockdowns in 2020, Shinzo blends Japanese minimalism with a Western streetwear sensibility. Its name, meaning “heart” in Japanese, speaks to the brand’s deep cultural roots and cross-continental connection to Tokyo. Drawing influence from skateboarding, hip-hop, and anime, Shinzo is known for wide-leg pants, heavyweight fabrics, and precise tailoring. Materials like Okayama selvedge denim and heavyweight cotton canvas define its signature silhouettes.
The label’s founder remains anonymous, and Shinzo operates exclusively through limited, password-protected drops. This focus on exclusivity and design craftsmanship has helped distinguish it from brands that merely borrow from Japanese aesthetics. With standout pieces like the Clasp Workwear Bomber and thoughtful capsule collections, Shinzo has emerged as a leader in contemporary Australian streetwear with a truly global point of view.
#2 Mutimer
Born out of Melbourne’s dynamic urban milieu in 2019, Mutimer is the brainchild of Jasper Mutimer, a streetwear brand that encapsulates the city’s pulsating energy in its designs. A true embodiment of quality, creativity, and authenticity, Mutimer transforms the diverse cultural tapestry of Melbourne into wearable narratives. The brand merges premium materials with daring designs that stand testament to the vibrant spirit of urban Australia, offering more than just apparel—it offers a tangible slice of Melbourne’s distinct flair. Amidst the ever-evolving streetwear landscape, Mutimer’s unwavering commitment to quality and the spirit of Melbourne’s street culture ensures that each piece serves as a reflection of the brand’s ethos, inviting its wearers to don not just a piece of clothing, but a piece of Mutimer itself.
#1 Mertra
Mertra was founded in Melbourne in 2022 and has quickly established itself as a leader in sustainable innovation. Focused on ethical manufacturing, the brand uses organic cotton, biodegradable packaging, and partners only with fair-wage factories. What sets Mertra apart is its commitment to material innovation. From heat-reactive puffers to water-sensitive prints, its collections are grounded in functionality and creative experimentation.
Its aesthetic leans toward minimalism, offering clean silhouettes and muted tones that challenge the flashiness often associated with streetwear. A recent collaboration with Umbro reimagined vintage training gear, while a bold street activation in Soho during London Fashion Week bypassed traditional shows in favor of direct community engagement. With a design ethos rooted in quiet rebellion and thoughtful execution, Mertra is shaping the future of eco-conscious streetwear.
If you’re interested in continuing to explore the global streetwear landscape, check out our guides on the Top UK Brands and the emerging Korean Streetwear scene.
